Back to
The logo is the primary identifier of our brand. It is employed to quickly communicate our name and identity to the world.
Logo
Our logo is the cornerstone of the Kentucky Alternative Care identity. It reflects our name, our mission of wellness without compromise, and our connection to community and nature. It stands as a trusted symbol across every touchpoint.
On color
When combining the logo with brand colors, always ensure there is ample contrast in color pairings. The following examples are approved combinations.
Single color
Always maintain ample contrast between the background and the logo.
Scaling
The logo has been carefully crafted to read well, even at small sizes. There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small.
Recommended minimum size is 20 pixels for screen, and 1/4 inches in print.
Clear space
Don’t crowd the logo. When placing other elements nearby, ensure minimum clear space for brand consistency.
Supporting logos
The supporting logo is a supporting identifier for our brand. Describe its role and relationship to the primary logo.
Logo use
Together, the logo, supporting logo, and supporting logo comprise our logo collection. Though they all represent our brand and should be used, briefly describe how and when each logo should be used.
Logo
Used most often
Supporting logo
Used often
Supporting logo
Used least often
The social icon is the simplest form of identification for our brand. Describe its role and relationship to the primary logo.
Patterns
The social icon is the simplest form of identification for our brand. Describe its role and relationship to the primary logo.
Badges
The social icon is the simplest form of identification for our brand. Describe its role and relationship to the primary logo.
Don’ts
Do not diminish the value of the logo in our brand. Avoid the following treatments.
Don’t stretch
Don’t outline
Don’t use unapproved colors
Don’t apply shadows or effects
Don’t rotate
Don’t apply patterns
Next
Social icon