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Typography

At the heart of the identity is our unique typographic voice. Type influences the tone of language and brand expression.

KAC uses Neulis Neue, a modern sans-serif chosen for its clarity, warmth, and balance. Its clean geometry reflects trust and professionalism while soft curves add approachability, reflecting KAC’s blend of clinical care and compassion.

This typeface ensures a consistent and accessible brand voice across all platforms.

Primary typeface

Neulis Neue is our primary typeface

Neulis Neue Black and Thin are used for Headlines.

Neulis Neue Black
Foundry Name

Neulis Neue Black
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0123456789
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Supporting typeface

Roboto is our supporting typeface. It should be used only when Neulis Neue is not available.

Roboto is used for Headlines and Subheadings only.

Roboto

Roboto Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+

Supporting typeface

MONTSERRAT is a geometric sans-serif typeface and it’s used for body copy

If Montserrat is unavailable, use Open Sans

Montserrat

Montserrat Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+

Setting type

When setting type, the leading should be consistent across various applications. Leading refers to the space between lines of text.

Leading can be calculated with the following formulas. Type sizes are for example only.

Headline
Neulis Neue Thin
80/88pt
Uppercase

Type size × 1.1 = leading.
Headlines at 80pt would have 88pt leading.

Subhead
Neulis Neue Medium
30/36pt
Sentence case

Type size × 1.2 = leading.
Subheads at 30pt would have 36pt leading.

Body
Montserrat Regular
15/21pt
Sentence case

Type size × 1.4 = leading.
Body copy at 15pt would have 21pt leading.

Hierarchy

Size, scale and position all play a factor in how information is read. Always ensure there is a purposeful difference between type sizes. Type sizes are for example only.

Headline
Neulis Neue Thin
80/88pt
Uppercase

Cannabis for Sleep Support

Subhead
Neulis Neue Medium
30/36pt
Sentence case

A Practical Guide to Building Better Sleep Habits with Medical Cannabis

Body
Montserrat Regular
15/21pt
Sentence case

If you’re struggling with sleep, you’re not alone. Many Kentucky patients turn to medical cannabis to help manage restless nights, frequent wakeups, or trouble falling asleep due to pain, anxiety, or stress. While cannabis is not a cure for sleep disorders, it can be a helpful tool in a broader bedtime routine when used responsibly.

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