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Color

Color plays an important role in how the identity comes to life. Color amplifies brand expression and our personality.

The primary palette are the core colors employed in our identity.

Name:
Everbloom
CMYK:
100/0/60/42
RGB:
0/149/59
HEX:
#00953B
PMS:
355
Name:
Verdant
CMYK:
86/0/52/71
RGB:
10/73/35
HEX:
#0a4923
Name:
Smoky
CMYK:
0/0/0/90
RGB:
65/64/66
HEX:
#414042
Name:
Black
CMYK:
0/0/0/100
RGB:
0/0/0
HEX:
#000000
Name:
White
CMYK:
0/0/0/0
RGB:
255/255/255
HEX:
#FFFFFF
Name:
Meadow
CMYK:
43/0/64/25
RGB:
108/109/69
HEX:
#6CBE45

The secondary palette are the supporting colors in our identity.

Name:
Golden
CMYK:
0/17/91/4
RGB:
244/203/23
HEX:
#F4CB17
Name:
Luminous
CMYK:
8/0/7/7
RGB:
220/238/221
HEX:
#DCEEDD
Name:
Amber
CMYK:
0/63/79/37
RGB:
161/59/34
HEX:
#A13B22
Name:
Rooted
CMYK:
0/74/79/73
RGB:
68/18/14
HEX:
#44120E
Name:
Dewdrop
CMYK:
3/0/6/4
RGB:
239/246/232
HEX:
#EFF6E8

The balance of color is important to maintain a cohesive identity. When using the palette in any context, reference the proportion of colors below.

19%
16%
16%
10%
10%
10%
6%
4%
3%
3%
3%

Combinations

Some colors are not suitable to be used in combination with others. The following diagram demonstrates approved color combinations.

Contrast

When using our colors in design, keep in mind how contrast may affect legibility. The following diagram demonstrates color contrast relationships. Use this as a starting point when combining colors.

Always do this

Don’t do this

Always do this

Don’t do this